HOW IT WORKS
FIND EMPLOYEES
SociaLook Analytics helps you find your employees on Twitter and determine who are the most active, influential and which ones are talking more about the brand. The existing and potential ambassadors can be invited to join the advocacy platform to help their companies increase the social media reach of their products or campaigns.
ADD CURATED CONTENT
The SociaLook Employee Advocacy Platform allows managers to post content from a wide variety of sources and in different formats - URLs, videos, images, etc. They are always in control of what news gets added to the platform. Additionally, employees can also suggest posts that can be approved and sent to their colleagues for sharing.
TARGET, SHARE, ENGAGE
Curated posts can be sent to employees, based on different targeting criteria - geographical location, department, audience type, influence levels, etc. Employees receive the posted content, which they can then share to their networks. Employees are more engaged by the gamified platform, which ranks them on leaderboards based on their activity, engagement generated, etc.
MONITOR EFFORTS
SociaLook Analytics helps managers dig deep into how their employees are communicating. The Analytics platform is built on three pillars: Background - who the employees are, Activity - how are they communicating (e.g. engagement generated, sales leads, etc.) and Network - who your employee audiences are. The analytics platform allows companies to evaluate their social media efforts and calculate the social media ROI.